Every creator post, paid ad, tracked call, and form submit gets tagged into one immutable signal layer. An autonomous decision loop turns that history into the next right move for every contact, in your brand voice. Four entry gateways, one source of truth.
Most attribution stacks die because every channel writes to its own silo. TheLoop sits in front of every channel and writes once, in a taxonomy every gateway speaks. Reporting, attribution, and the AI decision loop all read from the same source.
Every consumer action, on any channel, lands as a typed row in signals. Immutable. Indexed for timeline and behavioral queries. Anonymized views power cross-client analytics without leaking PII.
A Claude agent reads contact history + active vertical playbook on every new signal and returns a structured next action. Executes through your real telephony and SMS stack. Every decision is itself a signal.
Configurable attribution model per client (last-touch, first-touch, linear, time-decay). Full journey trees per converted contact. Drop-off analysis on the funnels that miss.
Web form → SMS conversation → booked appointment. Decision loop owns the follow-up rhythm so leads never go cold.
Per-creator voice profiles. Follow-up SMS speaks in the creator's actual phrases, avoids their hard-no topics, references the post that drove the click.
Per-campaign tracked numbers. Disposition capture. Bill-on-bridge with a configurable billable threshold. Optional follow-up only if consent landed.
Multi-touch journeys across creator, CTV, social, display, and direct call. Full attribution graph from impression to converted action. Media-planning view that ranks channels by quality, not volume.
Multi-tenant. Vertical-agnostic. Built for brands, creators, agencies, and the pay-per-call media buyers who already own the dial tone.